Seller's Guide

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Real Estate Agent once you choose one so he or she can adjust your selling price accordingly.


Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.


Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.


Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Real Estate Agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.








Jean is a true professional and absolutely the best agent my wife and I have ever dealt with. We are experienced re-locators!! Ten moves during our 40 years of marriage. Where to begin…We met Jean via her w site many months ago when we were still living in FL unable to sell our home. We spent 2 days working with her viewing homes and neighborhoods in Greenville. At the end of our visit Jean had pinpointed exactly what we were looking for. Several months went before our home sold. During those months Jean kept in regular contact with us. Long and short…Jean found our home and gave us a personalized video tour. We put an offer in and it was accepted. We drove up soon after and viewed the home during the inspection. Perfect in many ways. Closing tomorrow. She did so much work for us after the acceptance. I could go on and on detailing what she has done beyond anything we expected. I highly recommend Jean Durham. If there is any one better at her craft…I wouldn’t believe one exists. Mark and Audrey
If you're looking for a Realtor® who's got your best interest at heart, Jean Durham is the one for you. She has a fantastic knowledge of the local market and works with a great network of people. She is very personable and makes you feel at ease. We couldn't have asked for more. We are first time buyers and she ensured that the whole process was as smooth as could be. She took time to explain anything we didn't understand which allowed us to make fully informed decisions. Sometimes you get lucky and great people come into your life at the right moment. We couldn't have asked for better. Jean was recommended to us and we most definitely recommend her to anyone looking to buy or sell their property. Exceptional service through and through!
Partnering with Jean was the best decision from start to finish. She was eager to really listen to us and our needs, her knowledge of the area was insightful and extensive and any questions were answered quickly, no matter what time it was! We are relocating from across the country and Jean has built a network of other business professionals to assist with any other needs we had. The bottom line is she took care of us (and my neverending questions) and we knew she was always looking out for our best interests. Professional and friendly, you will be capable hands! Thank you, Jean!
Jean was such a pleasure to work with. She was available to answer any questions or concerns I had during the buying process at just about any time of night and day. She is extremely dedicated to finding the right place for you. Better than all of this, she is one of the only honest Realtors® I've ever worked with. She respects your budget and is able to find you those unicorn properties. I would not have found the home of my dreams without her constant help and willingness to answer all of my random questions.
Jean was amazing! We told her what we were looking for and she would immediately find the exact homes we were looking for. She responds immediately no matter what time we would contact her. She is one tough cookie too, when we needed something done, she made it happen immediately. She treated us like family (she even made cookies for my kids). Jean became more than just our Realtor® and now we consider her more family than Realtor®. We love you, Jean! Thanks for everything!
Jean was amazing! She immediately sent us listings, contacts for loans, crime apps, etc. She was on point and on fire! She set us up with 5 houses on the first day and sent us the itinerary. She does all the investigating and gets you answers before you even think of the questions. We adore her and recommend her 1,000 percent. She will go above and beyond for her clients and she’s a breath of fresh air. Thank you so much, Jean!

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